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YolanDa Brown


Award Winning YolanDa Brown is the premier female saxophonist in the UK, known for her delicious fusion of reggae, jazz and soul. YolanDa has toured with Diana Krall and The Temptations to name a few.

A broadcaster too – presenting numerous shows for the BBC including her eponymous series for CBeebies, "YolanDa’s Band Jam", which won the Royal Television Society NW Awards in the Best Children’s category. She recently announced her new radio show on Jazz Fm which airs every Saturday.

YolanDa was awarded an Honorary Doctorate of Arts by the University of East London.  A champion for the importance of music education, she strives to bring access to the power of music and joy it emits to young people across the country. A real renaissance woman, set to reach new heights.

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  • Favourite film Pay it Forward
  • Favourite book Shantaram by Gregory David Roberts
  • Favourite album Marvin Gaye - What’s going on
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Claire Wills

Trustee & Chair of F&A

Claire is an audit partner at Saffery LLP, a top 15 accountancy firm. She has more than 20 years’ experience and specialises in working with charities. Her client portfolio includes a number of arts charities as well as a wide range of other not for profit entities including grant makers and fundraising charities. Claire enjoys working with her clients to help them navigate a variety of challenges and opportunities. No two clients are ever the same!

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  • Favourite colour Purple
  • Favourite food Chocolate
  • Favourite gig Oasis at Knebworth 1996
Andrew wearing pink t-shirt and shorts, playing double bass

Andrew Lansley


Andrew is innovation Manager for Cheltenham Festivals, Senior Academic at the University of Gloucestershire, Cheltenham Culture Board coordinator and in his spare time performs as double bassist with Thrill Collins. He has worked in cross sector roles including events, academia, politics, broadcast and innovation, has written research and worked with young people to help them realise their own musical ambitions. Andrew is autistic and runs a neurodiverse consultancy that specialises in intersectional, regenerative projects to help make businesses and organisations more accessible and sustainable.

  • Favourite game Legend of Zelda "Breath of the Wild"
  • Favourite animal Cat or tapir
  • Favourite hobby that isn't music Baking
Black and white photo of Berkeley sitting on a desk with gold records on wall

Berkeley Edwards


Berkeley is the Head of Music and a principal at Clintons – a market-leading boutique law firm. He represents a broad cross section of the most successful musical talent in the UK and Europe as well as advising many emerging artists on the pathways available in the modern music industry.

Bre outside on a sunny day wearing a yellow suit with a t-shirt

Bre McDermott-King


Bre is an International Product Manager at AWAL, a record label under Sony Music Entertainment UK Ltd. With a passion for marketing, she has worked on a number of global artist campaigns. She is passionate about equality, diversity and inclusion, and was previously the Head of Sony Music UK's first ever diversity committee, HUE UK. In 2019, she launched a collective, Women Connect UK, which works to advocate for and provide opportunities for women and non-binary folk in the creative industries.

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  • Favourite pastime Making music!
  • Favourite book 'Homegoing' by Yaa Gyasi
  • Favourite scripture "Weeping may stay for the night, but joy comes in the morning" (Psalm 30:5)
Hanna with her hand under her chin, wearing a white t-shirt and hoop earrings

Hanna Chalmers


Hanna Chalmers is a senior research practitioner who has spent her career working in, and around the media, tech, music and entertainment industries. She spent nearly a decade at the BBC working with a wide research remit across the youth brands from Cbeebies to BBC Radio 1 and 1Xtra. She then moved to Universal Music where she established and led the research and insights practice in the UK. In 2020 Hanna set up CultureStudio Research, a 'culture first' insights practice and collective operating out of London but working internationally.

  • Favourite place Millport, Scotland
  • Favourite thing Discovering amazing new artists
  • Favourite way to relax Reading in a hammock
Paul wearing a fluffy leopard-print coat tied with a bow, and a Love Music Hat Racism beanie

Paul Bonham


With a background in public funding, diversity and inclusion, music management and professional development, one of Paul’s first paid jobs in the industry was running a Youth Music funded DJ and Rap project in his hometown of Oxford. Paul currently leads the Music Manager Forum's ground-breaking Accelerator supported by YouTube Music.

  • Favourite superhero Batman
  • Favourite food Cheese
  • Favourite plants Cacti
Headshot of Sarah, who has a long fringe and red lipstick

Sarah Brown


Sarah is the national programme lead for children and young people’s mental health at NHS England. With over 20 years’ experience in public sector children’s services, Sarah has been at the forefront of developing and delivering public policy, leading strategic commissioning and driving large-scale transformational change at a national, sub-regional and local level.

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  • Favourite album right now 11 by Sault
  • Favourite gig Portishead at Brixton Academy
  • Favourite place North Yorkshire coast
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Sophia Alexandra Hall


Sophia is the deputy digital editor of The Big Issue, writing across a variety of beats from music and culture to social affairs. Alongside her role, she’s also a Churchill Fellow, currently completing research into the creation of a trauma-informed toolkit for journalists working with care experienced people. A music graduate from the University of Oxford and long-time saxophonist, music has been at the centre of her life throughout the ups and the downs, and she is a staunch champion of making the industry accessible to everyone no matter their background or connections.

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  • Favourite animal Dogs - especially Chow Chows
  • Favourite weather Snow that crunches under your boots
  • Favourite view Primrose Hill at night
Freddie in a blue t-shirt - he has a moustache and bleached-blonde hair

Freddie Aitken


Freddie works in Membership and EDI at London Youth Choirs. He also runs a diy electronic music record label, hosts monthly radio shows, and DJs in his home city of London and around the UK.

Alongside this, he is a member of the first European Music Business Task Force and podcast show host for the Music Cities Network's "Music Industry Voices" podcast. 

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  • Favourite album Tongue by Anenon
  • Favourite biscuit Lemon Puffs
  • Favourite book The Lemon Table by Julian Barnes
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Miri Buac


Miri is a brand strategist and Head of Communications for a not-for-profit membership organisation. She has worked with an array of consumer brands and charities leading on creative and behaviour change projects. She’s passionate about youth culture, helping people share their lived experiences to influence societal change or help increase opportunities available to individuals and communities.

Over the years, Miri has worked on the launch of Apple Music, implementing programmes with Sport England, Youth Sport Trust, and national governing bodies, and even whipped up a media storm(zy) about Youth Music. 

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  • Favourite album Dave, Psychodrama
  • Favourite food Pickles
  • Happy place Glastonbury
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Sam Denniston


Sam is the founder of Verdigris Management, an independent artist management company that helps artists realise their creative vision. Sam represents a diverse set of artists across a range of genres. From creating global success stories; Jungle and Hot Chip - to breaking emerging artists - Priya Ragu and Smoothboi Ezra - Sam’s passion for integrity and creativity within the music industry has helped him to grow the company from a one-man bedroom-based operation to a team of 10 working over 25 artists, producers and mixers; in just eight years.

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  • No. 1 favourite My family
  • No. 2 favourite Track days
  • No. 3 favourite Sold out shows at Brixton Academy!
headshot of Nathifa

Nathifa Jordan


Nathifa Jordan is the Business Director at CultureMix Arts, a not-for-profit music and carnival arts organisation based in Berkshire. She is an experienced creative with a demonstrated history of working with young people in music related activities. 

Nathifa has a degree in Sociology from the University of Surrey and is passionate about education and personal development. She leads the facilitation of business training, work experience, careers advice and mentoring making a positive difference to the lives and futures of many young people. Through her work her mission is to help empower young people to achieve their ambitions and further develop prospects for careers in the music and creative industry.

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  • Favourite instrument Steel pan
  • Favourite fruit Red grapes
  • Favourite season Summer

Coming from a foster care background, my voice didn’t always feel like it was being heard. To have been appointed as the youngest trustee of Youth Music means more than I can say. I feel so, so empowered to be able to play a part in shaping youth music making.

Sophia Alexandra Hall, Youth Music Trustee