On May 25th at 12pm EST / 5pm BST, Byta.com will present our second #HowWeListen Live: In Conversation. Passing knowledge to tomorrow's artists and industry leaders, helping them to navigate careers in music. This time we get digital!
After an incredible first conversation with radio DJ Huw Stephens we are excited to announce our next guest: Jenny Kaufman, Head of Digital Strategy at Terrorbird Media. Taking a creative and authentic approach to digital promotion, Jenny’s role centres around helping artists and their teams with digital release strategy and playlist pitching.
This session will be centred and focused around digital streaming and playlisting for emerging artists.
This is a new monthly online event that will be presented in two parts:
- A Workshop: tips, advice and insights for tomorrow’s artists & music industry leaders
- An In-depth interview with a music industry professional
This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem.
#HowWeListen Live:In Conversation will be hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, manager and radio plugger.
Key takeaways:
- Connect the dots of the music industry: artist teams & timelines and digital best practices
- What you can do yourself to make an impact
- Insights into streaming & playlists from a committed digital strategist: the myths, the realities and the future
- Tips, advice and insights into meaningful positioning for musicians and music
#HowWeListen Live (part 1):
The workshop will introduce industry insights that Marc has picked up from his work in A&R departments, running his own radio promotion company, plus years of experience managing artists and significant large scale projects. Some of the topics he will touch on include artist’s teams, timelines and connecting the web of the music industry. Plus, most importantly, tips on what you can do yourself to better increase the chances of your success. The workshop will also include opportunities for participants to network.
#HowWeListen In Conversation (part 2):
Each event will feature an in-depth one-to-one conversation. This time we get digital, with marketing strategist Jenny Kaufman. Her goal is to instill a meaningful approach to digital marketing. Marc will explore how Jenny’s commitment to authenticity informs her ability to successfully market the music and musicians she works with.
Jenny will provide her expertise on streaming and do some mythbusting when it comes to how playlists actually work. In a crowded and noisy digital landscape, she will offer tips on how best to remain authentic and meaningful while simultaneously getting a clear message out to as many people as possible. If you're an artist, this is the event to answer your playlist and streaming questions!
About Jenny
Jenny Kaufman is the Head of Digital Strategy at Terrorbird Media, a boutique music marketing firm with offices in Brooklyn, Los Angeles and Sacramento. Consistent with the Terrorbird mentality, Jenny emphasizes a creative and authentic approach to digital promotion, facilitating meaningful positioning and support from online partners and digital storefronts. In her time at Terrorbird, Jenny has facilitated campaigns for Toro y Moi (Carpark Records), Jay Som (Polyvinyl Records), Cloud Nothings (Carpark Records), and Hatchie (Double Double Whammy) among others. Previously at Glassnote Records, Jenny promoted releases from Childish Gambino, Phoenix, and CHVRCHES. When she isn’t nerding-out about the ever-evolving digital landscape, Jenny is recharging with her three-legged tuxedo cat, Scooter.
About Marc Brown
Marc is the founder of Byta / byta.com. Run as a distributed team across 3 continents, Byta enables everyone to send & receive digital audio in a clean, simple and secure way. Built for everyone working with music today.
He has an extensive music business background and considerable digital audio knowledge which have helped him deliver unique insights to audiences from Tallinn to Toronto.
Marc got his start at murderecords, Canada’s premier artist owned label during the mid 90s. After working in A&R at the legendary London indie Creation Records, then at Alan McGee’s Poptones, Marc started his own boutique UK radio promotion company off the back of his success with The Hives. For over 10 years Marc worked with an impressive list of indie rock luminaries including Wilco, Bloc Party, Conor Oberst/Bright Eyes, Spoon and Refused as well as legends such as Tom Waits, Yoko Ono, Booker T and Mavis Staples.
Marc currently lives and works in Stockholm, Sweden.
Byta is the platform enabling everyone to send & receive digital audio in a clean, simple and secure way. built for everyone working with music today. #HowWeListen is Byta's nonprofit arm.
Register free for this session: https://byta.co/hwl-live-2-jenny-kaufman